Editorial & Sourcing Policy

Last updated: 13th of August 2026.

Parents make real decisions based on what they read online — about feeding, sleep, symptoms, and safety. We take that seriously. This page explains exactly how GoBabyTips content is created, who creates it, where our information comes from, and what to do if you think we’ve got something wrong.

If you ever want to know how we arrived at a particular claim, contact us. We’ll tell you.

Our editorial mission

GoBabyTips exists to give young families clear, practical, trustworthy information — from pregnancy through the toddler years.

We aim to be the resource a tired parent can trust at 3 a.m. That means we prioritise:

Accuracy over speed. We would rather publish later than publish something we can’t stand behind.
Practicality over theory. Advice that works in a real kitchen, at a real 2 a.m. feed.
Honesty over reassurance. Where evidence is genuinely uncertain or expert opinion is divided, we say so rather than picking the more comforting answer.
Clarity about limits. We tell you when a question belongs with your doctor, midwife, or paediatrician rather than with a website.

What GoBabyTips is — and is not

GoBabyTips publishes general educational information. It is not medical advice, and it is not a substitute for a consultation with a qualified healthcare professional who knows you and your child.

We do not:

Diagnose conditions or interpret symptoms for individual readers
Recommend or adjust medications, dosages, or treatments
Respond to individual medical questions by email, comment, or social media
Publish content intended to replace prenatal, postnatal, or paediatric care

If your child is unwell, or you are worried about your own health during or after pregnancy, contact a healthcare professional. In an emergency, call your local emergency number.

See our full Medical Disclaimer.

Who writes our content

Every article on GoBabyTips carries a named author byline linking to that author’s profile, which lists their background and relevant qualifications.

Our contributors fall into three groups:

Editorial team — Writers and editors who research, draft, and structure our articles. They are not clinicians; their role is to accurately convey information drawn from qualified sources, and to make it usable for parents.

Parent contributors — People writing from lived experience of pregnancy, birth, and raising children. Their contributions are clearly framed as personal experience, not clinical guidance. Experience-based content is valuable, but we never present one family’s outcome as evidence of what will happen in yours.

Medical reviewers — Licensed healthcare professionals who review health-related content for accuracy and safety before publication. Reviewers are named, with their credentials and registration where applicable, on the articles they have reviewed.

How an article is made

Every piece of health-related content moves through the same process:

1. Topic selection. We choose topics based on questions parents actually ask — search data, reader emails, comments, and gaps in what’s already available.

2. Research. The writer gathers information from primary and high-quality secondary sources (see Our sourcing standards below). We start from the guidance itself, not from other blog posts about the guidance.

3. Drafting. The article is written for a non-specialist reader, with specific claims tied to specific sources.

4. Editorial review. An editor checks structure, clarity, accuracy of the plain-language summary, and that every factual claim is traceable to a cited source.

5. Medical review (health content only). A qualified reviewer checks the article for clinical accuracy, safety, and appropriate caution. Reviewer name and review date appear on the published page.

6. Publication and scheduled review. Every health article is dated and placed on a review cycle.

Our sourcing standards

Not all sources are equal. We work down a clear hierarchy and prefer the highest tier available for any given claim.

Tier 1 — Preferred

Clinical guidelines from national and international health bodies: WHO, CDC, NHS, AAP (American Academy of Pediatrics), ACOG, NICE, RCOG, national paediatric and obstetric associations
Systematic reviews and meta-analyses (e.g. Cochrane Library)
Peer-reviewed research in indexed medical journals

Tier 2 — Acceptable with context

Position statements from professional bodies (lactation, midwifery, paediatric nursing, sleep medicine)
Government health agencies and public health departments
Individual peer-reviewed studies, cited with their limitations noted (sample size, population, study design)
Named expert interviews, attributed with credentials

Tier 3 — Used only for non-medical claims

Manufacturer documentation for product specifications and safety recalls
Consumer safety agencies for recall and standards information
Personal experience, clearly labelled as such

What we do not use as evidence

Other blogs, content farms, or aggregator sites
Undated or unattributed material
Marketing copy, sponsored studies, or brand-supplied claims presented as independent findings
Social media posts and forum threads as a basis for health guidance
AI-generated summaries of research in place of the research itself

How we cite

Factual health claims link directly to the source that supports them
We link to the original guideline or study, not to secondary coverage of it
Where a source has a publication or last-reviewed date, we note it
Where evidence is limited, contested, or evolving, we say so in the text rather than presenting a confident answer

Geographic scope

Guidance genuinely differs between countries — on vitamin supplementation, weaning timelines, sleep recommendations, and vaccination schedules, among others. Where recommendations diverge, we say which country’s guidance we are describing rather than blending them into a single answer. Always follow the guidance that applies where you live.

Use of AI tools

We are transparent about how AI is used in our workflow.

AI tools may be used to assist with research organisation, outlining, drafting support, writing, editing, and improving readability.

AI is never the final authority on a factual or medical claim.

Human authors and reviewers are accountable for everything we publish, regardless of what tools were used along the way.

Keeping content current

Health guidance changes. Content that was accurate two years ago may not be accurate today.

Every health article displays a published date and, where applicable, a last reviewed or last updated date
Health content is reviewed on a 12-month cycle, or sooner if relevant guidance changes
When we make a substantive update, we update the review date; minor typo fixes do not reset it
Articles we no longer consider accurate are corrected, rewritten, or removed — not quietly left online

We do not backdate or re-date articles to make them appear fresher than they are.

Corrections policy

We will make mistakes. What matters is what happens next.

If we get something wrong, we fix it — visibly.

Substantive corrections (any change affecting the accuracy of a health, safety, or factual claim) are made promptly and noted at the foot of the article with the date and a short description of what changed.
Minor corrections (typos, broken links, formatting) are made without a note.
Serious errors — anything with potential safety implications — are corrected immediately, flagged clearly on the article, and, where the article was sent to subscribers, corrected in a follow-up email.

We do not delete an incorrect article to make an error disappear.

To report an error: email support@allmybusienss.ch with the article URL and what you believe is wrong. If you can point to a source, that helps enormously. We aim to acknowledge every report within 7 business days.

Advertising, affiliates, and editorial independence

GoBabyTips earns money through digital product sales Here is how that relates to what we publish.

Editorial content is never sold. No advertiser, brand, or affiliate partner can pay for coverage, for a positive review, or for a product to be named as a recommendation.
Affiliate links do not change our conclusions. We recommend products because we believe they are good, not because of commission rates. Where the best option for a reader is a product we earn nothing from, we say so.
Affiliate relationships are disclosed clearly and before the relevant links, on every page that contains them.
Sponsored or gifted content, if we ever publish it, is labelled as such at the top of the page, not buried at the bottom.
Advertising and editorial are separate functions. Commercial partners do not see articles before publication and cannot request changes.
We do not accept payment for links in editorial content, and we decline paid guest posts.

How we approach product recommendations

When we recommend baby products, we tell you what our recommendation is based on. That may be hands-on use, verified safety standards and recall history, aggregated user feedback, expert or clinician input, or specification comparison — and we state which.

We do not present a product as tested if we have not tested it.

For anything with a safety dimension — car seats, sleep surfaces, carriers, sleepwear — we defer to the relevant safety standards and regulatory guidance for your region, and we say so rather than substituting our own judgement.

Comments and community

Reader comments are their own views, not ours. We moderate to remove spam, abuse, and misinformation with potential safety implications — particularly around infant sleep, feeding, and medical treatment.

We do not answer individual medical questions in the comments, and we ask that readers don’t rely on comment-section advice in place of professional care.

Privacy, data, and reader trust

Our handling of your personal data — including newsletter subscriptions, comments, and analytics — is set out in our Privacy Policy. We don’t sell reader data. We segment our newsletter by parenting stage so we send you content that’s relevant to where you actually are, and you can unsubscribe at any time.

Where we are still building

We would rather be honest about our limits than imply a standard we haven’t yet reached.

Medical review is currently in place for all content and is being extended across the archive. Articles that have been clinically reviewed carry a reviewer name and date; those that have not, do not.
We are working through our older archive to add sourcing to articles published before this policy took effect.

If an article doesn’t carry a reviewer credit, it hasn’t been clinically reviewed. We won’t pretend otherwise.

Get in touch

Questions about this policy, a specific article, or how we sourced a particular claim:

see Imprint

We read everything.

GoBabyTips content is for general educational and informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment.